Mission, Goals & Strategic Plan

Mission Statement

To preserve the rural heritage of the Northern Neck by conserving its lands, water, economies and culture for future generations.

The Northern Neck Land Conservancy is a member supported non-profit land trust, incorporated on January 22, 2004 under Section 501(c)(3) of the Federal Internal Revenue Code. As a private, non-governmental organization, we assist landowners who voluntarily wish to protect their land by placing a permanent restriction on development through a conservation easement.

The conservation easement, which is a legal document, allows the landowner to decide how he or she wishes the land to be used, now and in the future. NNLC provides interested landowners with information and guidance as they work with various personnel through the easement donation process. Since 2004, the Northern Neck Land Conservancy has assisted in preserving 15,130 acres of the Northern Neck into conservation easements including over 13 miles of waterfront.

The Northern Neck Land Conservancy has four working goals:


open space on the Northern Neck, thereby protecting the Chesapeake Bay and its watersheds.


the Northern Neck’s unique historical sites and its rural heritage.


responsible stewardship of the Northern Neck’s rich biological bounty and natural beauty by residents and visitors.


an effective organization to ensure mission success.

This mission and the four goals recognize that the preservation of our heritage and quality of life is fundamentally dependent on the health and vitality of the Chesapeake Bay and its tributaries, forests, wetlands and open ground. Critical to accomplishing this mission is the need to ensure that landowners have the tools and resources to assist in sound land use planning and management of properties.

Strategic Plan Summary

Goal: Land Preservation

The NNLC will conserve 1000 acres annually with the goal of forever conserving 5000 new acres of the most valuable conservation lands in the Northern Neck and Essex County by the year 2020.

  1. Objective: Identify and seek out land and funding for conservation.
  2. Strategies
    • Conserve new easements at 1000 acres per year pace.
    • Continue stewardship program training and funding, exploring enhancements and future staffing needs.
    • Hold Preservation of Farmlands presentations bi-annually.
    • Review easement process focusing on expectations, policy, efficiency, capacity and feedback (survey).
    • Review easement policy for development rights and solar farms.
  3. Objective: Work in priority areas: Cat Point Creek, King George County (301 corridor) and Readiness and Environmental Protection Integration areas.
  4. Strategies
    • Facilitate easements in priority areas with partners.
    • Hold an additional Preservation of Farmlands event in King George.
  5. Objective: Partner with allied organizations to conserve land.
  6. Strategies
    • Partner to conserve land in priority areas.
    • Explore new grant partnerships.
    • Consider new partnerships to help in messaging and public support.

Goal: Educational Outreach

The NNLC will be promoted through an annual educational event, community events, youth partnerships, speaking engagements and media.

  1. Objective: Hold successful “Boots and BBQ” with increased community support.
  2. Strategies
    • Identify site and logistics which may include format revisions.
    • Plan for enhanced marketing and increased sales.
  3. Objective: Educate public about conservation focusing on NNLC’s work and farmers participate in Farmers Markets and various regional outreach events and partner with allied organizations for education.
  4. 2017 Results:

    2018 -2020 Strategies
    • Hold Preservation of Farmlands presentations bi-annually.
    • Participate in Farmer’s Markets (3 or more annually)
    • Seek new opportunities and engage special audience or community groups (4 or more annually)
  5. Objective: Outreach to promote NNLC’s work throughout the community, region and state.
  6. Strategies
    • Plan a special audience event annually (suggested- donors, potential NNLC members, sponsors, former Board members, potential Board members, potential endowment board members, easement holders, potential easement holders)
    • Update Communications Plan with plans for series of articles throughout the year. Focus over 2018 on Ditchley, easements, Boots.
    • Redesign web site.
    • Complete video and plan video release/viewing party (could combine with Strategy 1).

Goal: Development

The NNLC will increase revenue from membership donors, sponsors, corporate donors, bequests, license plate revenues and grants.

  1. Objective: Increase membership and donor support.
  2. Strategies
    • Update messaging focusing on the success of 2017.
    • Reach out to past Board members.
    • Reach out to higher level donors.
    • Continue to establish and publicize endowment, potentially creating a giving program.
    • Expand stewardship fee policy to include additional funds to help with operating expenses.
    1. Objective: Increase corporate donors.
    2. Strategies
      • Create a Corporate membership.
    3. Objective: Increase estate donors.
  • Facilitate successful management of 2018 bequest.
  1. Objective: Increase grant and increase license plate revenue.
  2. Strategies
    • Review potential grant sources.
    • Review publicity for license plate sales.

8327 MARY BALL ROAD LANCASTER, VA 22503 · 804-462-0979

An Accredited Land Trust


DEADLINE:  September 1, 2021

The Northern Neck Land Conservancy (NNLC) is an accredited, member-supported nonprofit conservation organization founded in 2004 that is committed to preserving open space through conservation easements in Virginia’s Northern Neck counties of King George, Westmoreland, Richmond, Northumberland and Lancaster, and Essex County of the Middle Peninsula.

The NNLC works to protect the Chesapeake Bay and its watersheds, preserve unique historical sites, and maintain its rural culture of farmlands, forests and critical habitat for native and endangered species. The NNLC educates landowners and the public on responsible stewardship of the area’s rich biological bounty and natural beauty.

Position Summary: The Executive Director will have a genuine passion and enthusiasm for land conservation and the NNLC mission, working under the supervision and direction of the Board President. The Executive Director is responsible for providing leadership for the overall planning, direction, and implementation of NNLC’s programs and daily operations.

Responsibilities and Scope:

  • Conservation - Manage the process of forming conservation easements from initial contact with the landowner through final filing of the easement through advice and guidance in compliance with NNLC standards and procedures.
  • Land Stewardship- Oversee inspection and record keeping prescribed for the management of easements, working closely with all landowners helping them comply with the terms of their easements.
  • Financial Management- Support the NNLC Financial Manager and Treasurer in their duties of accounting, budgeting, expenditures, and funds management.
  • Organizational Growth- Ensure the NNLC office systems are in place for effective management including appropriate file retention, mapping, GIS, computers, equipment, and recruitment of interns and volunteers.
  • Personnel Supervision- Train, motivate and evaluate staff with Board oversight to encourage professional growth opportunities and increase effectiveness.
  • Strategic Planning and Vision- Work with staff and the Board in the strategic planning process, proposing goals and developing a vision for the future of NNLC.
  • Outreach and Education- Build and maintain effective relations and cooperation with local and state governments, regional conservation agencies, and the U.S. Department of Defense.
  • Development- Research and write grant applications, maintain continuing relationships with existing grantors, and cultivate relationships with new potential sources of gifts and bequests.

Specific Duty Requirements:

  • Travel is required to various locations in the region for meetings, conferences, workshops, and speaking engagements.
  • Evening and weekend work may be necessary.
  • Transportation for the performance of duties must be provided by the Executive Director.


  1. Compensation for travel mileage necessary for the performance of NNLC business will be provided including visiting properties, and attendance at meetings and conferences.
  2. Travel between home and the office will not be compensated.
  3. Per diem will be paid for overnight business travel as well as conference fees and professional society memberships as approved in advance by the President.
  4. Financial assistance with moving costs is available.

Application:  Submit resumes to Mr. Jim Russell, email: jimrussell1948@yahoo.com